About Us

Parshwa Jewellery is based in the capital of the jewellery industry in the Middle East, Dubai.

Often, this place is referred to as “City of Gold.” We have revolutionized the traditional jewellery trading in the Middle East and are uniquely placed to offer the very best of jewellery online and keeping the costs to a minimum.

We are backed by an international consortium founded in 1985 with buying offices in Dubai, Dubai and Mumbai. Parshwa Jewellery are based in offices so don’t have the high overheads of a retail store which enables us to pass on savings to the customer. We own our own jewellery manufacturing facility.

Parshwa Jewellery has an extensive range of high quality contemporary jewellery, designer jewellery, antique jewellery and loose diamonds with over 1,500 items of jewellery in stock. Our job is to find the best, the most exciting, the most beautiful, the most fashionable and the most fun jewellery, and make it easy for you to buy it. We spend time every day looking for new designers and meeting up with established brands, selecting the most exciting designs to bring to you. This places us amongst one of the very few “bespoke” jewellers in the Gold Souq Market.

You can buy jewellery safely and securely online with free insured UAE delivery to your door, or you can come see us at our Gold Souq Office (strictly by appointment only).

To make your online shopping experience as comfortable as possible, you can use our ‘Design Your Own Ring’ tool to choose a ring mount and select from thousands of quality loose diamonds.

Parshwa Jewellery are committed to offering competitively priced products with excellent service. Our flexible payment options include Mobile Card Swapping, Bank Transfer and Cash on Delivery.

Kunal Modi is the Executive Director at Parshwa Jewellery. Kunal Modi has over 15 years experience in the loose diamond and jewellery industry and dealt in a variety of environments from manufacturing, wholesale and retail. He has operated across many regions in India and his recent experience over the last several years in Dubai has enabled him to establish an unrivalled level of experience of the local diamond and jewellery industry.